Logo, Brand + Identity, Print + Package Design, Website Design, Infographics
Client: Duffey Natural Laboratories
Photography: John Sherlock
Green Melody is an innovative, highly safe, fruit and vegetable wash formula, made from natural minerals—the first of its kind in the market, located in Vancouver, BC. It is a white, powder form that easily dissolves in water and cleans fruits and vegetables instantly and effectively.
A packaging design and brand was needed to be recognizable, memorable in the marketplace—while keeping in mind the small nature of the package size. Green Melody will be sold in specialty stores and local markets, such as Whole Foods and Pomme.
A competitive analysis, small target market survey samples, online research and concept exploration was involved.
The typography and design explored a feminine and sweet approach. The entire design intends to create a harmonious, timeless, cleansing appearance to inspire the forward-thinking, modern woman.