Logo, Brand + Identity
Client: Cakes in a Box, Baked Goods Company
Photography: Joyce, Ng
Location: Vancouver, BC
Cakes in a Box is a new baked goods start-up in Vancouver, BC. The owner and self-taught baker, Joyce Ng, is a trendy, progressive and imaginative individual. I wanted to deliver a logo and brand identity that would be a reflection of her unique talents.
As a simple custom-illustrated logotype, the logo caters to being soft, tasty and authentic; inspired by her sweets and current lettering design trends. The subtle dimensionality gives the logo a playful boost and tangible quality, whilst juxtaposed with monolinear-influenced cake illustrations. The brand identity benefits from a diversity of her uniquely cropped, colourful and deliciously fun photography.
Can be seen on the Creative Review Blog.